EVE'S GARDEN:
THE PERSONAL IS PLEASURABLE 

 

 

The #Metoo movement continues to take hold and embolden women to share their stories and gather strength from each other. Alongside that, in a much more discreet fashion, women are now taking more charge of their lives when it comes to sex and pleasuring themselves whether on their own or with a partner.

Emblematic of this is Eve’s Garden, a small boutique that has been selling erotic and sensual toys for over forty years. I recently visited for the first time in order to attend one of the workshops they give throughout the year. Hosted by Kim Ibricevic, the manager/buyer for over 20 years, the focus of the evening was how women can better pleasure a man while also pleasing themselves.  Sitting in a circle, surrounded by a small group of mostly women, Kim, sat with a basket of toys situated comfortably on her lap while one by one she demonstrated the purpose and function of various types of lubricants and devices. 

Founded in 1974 by Dell Williams , Eve’s Garden was her response to a shaming experience she had when trying to buy a magic wand inside of a local drugstore. After that, according to Kim, she told herself, ‘No more of this’, and here we are.”

“Dell was a big magic wand user even when she was in her eighties,” said Kim, “but it’s like a jackhammer and considering how fragile she was, I don’t know how she did it but it’s a great, iconic item. She would always say everyone should have one. She was so cute, she'd literally be on the bus handing out business cards saying, ‘You need to come to Eve’s Garden, you need a vibrator or I saw you arguing with your husband right now. You both need to come and see us.’ She would be picking up her prescriptions at the pharmacy, turn to a customer on the line and tell her “you need to smile more. You should come to my shop’. She would always say,  ‘an orgasm a day, keeps the doctor away’. Dell wanted everyone to be comfortable in their own skin and help educate people. Her feeling was this is the healthiest thing you can do in life.”

From the beginning, the boutique has prided itself on being a safe, intimate place where women can go and explore. According to Kim, “There are some customers who know what they want but for those who are more of a novice, coming here allows them the privacy and the space to share what they need to make themselves feel good instead of them just blindly grabbing something and buying it. My philosophy is to dig a little and try to narrow it down to what they think they would enjoy, how they are going to use it; if they will share it with another person, and whether they are in a  new relationship or trying to add spice to one where they have been together long term.”

When asked if #metoo movement has made an impact on the women she meets, Kim responded by telling me, “Yes, women have a voice now. They aren’t as afraid to say what they want and also there has been so much more exposure through social media to sexuality, masturbating and using toys. Shows like Sex and the City, movies like Fifty Shades of Grey, it’s much more mainstream now. Years ago I’d say 35% of our clients would know what they wanted or were willing to explore. Today, I’d say it’s closer to 70-75%. It used to be “I’m buying this for a friend”. Now it’s ‘my friend recommended the womanizer to me because she has four orgasms in a row and now I have to have that too. Show me something that works.’”



About the Author

Kim Ibricevic was hired in 1997 by Dell Williams. She has been running the Eve's Garden NYC location for over 20 years and has been featured in CNN, Marie Claire and The Oprah Magazine. Kim's expertise has helped thousands of Eve's Garden customers to become more sexually healthy and fulfilled.